Improve Reputation Management and Quantify Performance of Airlines to Optimize Their Operation
Airlines will focus more on their membership management. Media platforms managed and operated by airlines such as the official website, apps, Weibo, and WeChat have received more attention, which means that the direct connection between airlines and users has become increasingly important. With Gridsum airline brand reputation management solutions, airlines are able to dig into comments and reviews from customers, analyze customers’ real opinions, and review data by relying on the overall Internet monitoring. Airlines can also examine their own industry values and optimize their positioning to help airlines optimize their operations and improve their service quality.