Shanghai Volkswagen — Improve Ad Performance with Ad Dissector

Shanghai Volkswagen, the China joint venture of a large automobile manufacturer, used Ad Dissector to customize a system to track the performance of online and offline media campaigns by its leading network of regional dealers. Ad Dissector used media spending data to quantitatively assess the performance of those campaigns and to calculate a standard per dealer advertising budget. This enabled Shanghai Volkswagen to provide specific dealer campaign feedback to improve their campaigns and to implement an optimized advertising strategy across the network.