Chrysler (China) — Connecting Online and Offline Data with ADSUITE

Chrysler (China), the China joint venture of a global automobile manufacturer, used multiple solutions in our ADSUITE, including Web Dissector, Ad Dissector and Contribution Dissector, to support its marketing and sales programs. Chrysler connected and integrated online and offline customer data, including display ad impression data, website visits, online sales leads and dealer sales data, in order to better assess ad results and guide Chrysler’s marketing decisions.