Chinese

Backgrounds

Webi “Happy Goal” English program for Kids is one of K12 English education and training programs in the industry;
The major objectives of the case is to make the best use of a peak season for extracurricular education—the summer vacation, to get more enquiries submitted on the web page, and to actualize them at a controllable cost of conversion.

Strong dependence on Baidu keyword advertising;

Online advertising on the keywords of education industry faces fierce competition, but no effective methods of precision marketing or page optimization have been found;

Webi summer class activities need to stand out from the fierce keywords competition of “summer class” and raise the awareness among users.

Achievements

More conversions with less conversion cost;

Overall conversion cost decreased by 10% yoy;

Conversions increased by 40% yoy;

The amount of orders increased by 50% yoy.

Descriptions

Solutions

Dual P2P strategy, "push-pull" combination, precision marketing;

User interest analysis, accurate positioning, massive exposure;

User search behavior & competitive situation insightto expand traffic;

User page attention and click behavior tracking that improve traffic.

Effects

More conversions with less conversion cost;

Overall conversion cost decreased by 10% yoy;

Conversions increased by 40% yoy;

The amount of orders increased by 50% yoy.

Gridsum Solutions