Chinese

Backgrounds

To effectively reach user group born after the 1985s or 90s, for event warming before official launch of Beijing Hyundai Verna, and to establish concepts of smart, fun to associate with the brand.

Through phased marketing activities, we planned for Verna to enlarge the market voice of Verna before its formal launch;

We helped Beijing Hyundai Verna engage with young consumers and interact with them;

We established a brand image that’s smart and vigorous among the young generation.

Achievements

The number of participants in activities reached more than 133 million (after duplicate removal);

The conversion rate reached 94% from the landing page to the AR gaming page;

30% of the users played AR games 12 times per day;

70% of participating users retained to the next day and more than 30% did for 7 days

Descriptions

Solutions

The first game combined with VR+LBS technologies improves interactivity among users;

Take advantage of the dominant media to expand the market voice of Verna;

All-media matrix enhances the expectation of potential buyers for the brand and the new car.

Effects

The number of participants in activities reached more than 133 million (after duplicate removal);

The conversion rate reached 94% from the landing page to the AR gaming page;

30% of the users played AR games 12 times per day;

70% of participating users retained to the next day and more than 30% did for 7 days.

Gridsum Solutions