Haier Group — Understanding User Demand and Behavior with Web Dissector

Haier Group is a leading consumer electronics and home appliances company committed to providing the ‘‘wonderful lifestyle’’ to consumers worldwide. In December 2012, Haier announced the commencement of its fifth development phase since its inception in 1984, which is the ‘‘internet phase.’’ Understanding user demand and behavior for online shopping is a key building block for Haier to implement its internet strategy. With the installation of Web Dissector for desktop and mobile internet, Haier was able to accurately monitor and analyze its website traffic, promotion activities and individual consumer’s online behavior. This provided critical support for Haier’s marketing automation operations, improved user experience, and helped Haier to achieve its internet strategy.