Coca-Cola — Gaining App Marketing Insights with Mobile Dissector

Coca-Cola, a global beverage supplier, used Mobile Dissector to evaluate its mobile app marketing campaign and optimize the marketing strategy. Mobile Dissector monitored app downloads in various app stores and offline channels and assessed the results by channel. Mobile Dissector also analyzed user in-app behavior to identify frequently used functions, common visitor paths and error and exception messages, in order to provide more effective support for optimization of the app and better user experience.